There is really only one target
market in any marketing campaign - and yes, the beggar with the sign is engaged
in a marketing campaign. Please help." Some signs may say, Veteran or Viet
Nam Veteran or Homeless.
Let's forget ethics for a moment and
focus on marketing elements.
The sign:
Most beggars use cardboard. Yellow
and black signs are the most visible. If a beggar were to spend a little bit of
that hard earned money on a piece of durable yellow sign plastic, he or she
would have a sign that would last a year or more. The message:
When a beggar writes, "I'm
hungry" - who is that about? Conclusion:
Give a copy to the next beggar you
see.
What is up with Google?
Google has had it with what Google
sees as manipulation of the rules. "The Goal of the Google" is to
stop manipulation while increasing the quality of content - and rewarding good,
solid, deep, real content with higher search results.
The Google
Angle of attack:
Are you a person who watched
Google's attempts at Google Places, Google Docs and Google's social network as
clumsy or just too late to the party? For example, Google+ is a renaming and
remodeling of what was Google Places. Are
you registered with Google+?
If you go to Google and search
"life insurance, Ann Arbor, MI" you will clearly see the power of
Google+ - there they are - the insurance agents with a Google+ account!
Quality content is no longer (and
never was) about keywords.
I hear the same message repeated
like my mother repeatedly reminding me as a child to clean my room,
"Succeeding in this business is 95% mindset." If you're big reason
for being in network marketing is to truly get that red Ferrari then write it
down and work towards that vision, and it helps if you know WHY you want that
Ferrari. The next step is nothing more than PURE personal development every
single day from that moment forward.
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